Internet of Things
The goal of this video campaign is to focus on the services of Nalta within the Awareness fase of the customer journey.
The target audiences is divided in 4 personas: Cloud Architect Erik, Developer Eddy, Jan the Entrepreneur and Marketeer Wankie. These four personas have to get inspired to sign up for the free online webinars that Nalta Consultancy offers and the video has to create a clear image of how the technologies of Nalta can strengthen a business.
Our strength is to combine production and marketing closely. By connecting this from the beginning, we have been able to convey the message of Nalta in an entertaining and indirect way.
The personas will be targeted based on Facebook segmentation: Interests, education, age and job title in combination with an export of LinkedIn connection data of Nalta. We also made an similarity analysis to find a broader range of target audiences.
To write the best possible concept that fits Nalta’s marketing goals, the first step for us was to learn what Internet of Things (IoT) entails. It became clear that the squid is the best representation of IoT after a few brainstorm sessions. The suction buttons and the of the operation of it’s tentacles, which are all connected, are very similar to the services of Nalta.
The idea of the puddle attack was created by applying the Darwin Theory: ”The strongest is not the one with the most power, but which is best suited to adapt in it’s environment”.
Because this case has recently been launched, there are no results available yet.
”The collaboration was creative and flexible from the very first contact with the FJ team. We created a beautiful product through a structured process from idea to the launch of the campaign. It was not an easy task to hit the essence of the message through video, but FJ has outdone our expectations”