Structural video content
Structural video content has the future of marketing, that is a fact. Over 500 hours of video content is uploaded on YouTube every minute. By the end of 2017 online video will make up 74% of web traffic and we will see a 46% increase in conversion due to the use of online video on landing pages.
85% of people worldwide spend over one whole hour a week on YouTube and Facebook. Online video content is booming. Everyone is using it. There are only two difficulties:
First, marketeers are having a more difficult time to reach their audience because of the vastness of the total of video content, which has turned people weary of commercialism, and somewhat attention deaf. You will mercilessly drown in the data sea if you continue to try to reach your audience the old fashioned way. These times require a more sustainable approach: relevance and a structural feed. Video after video you will have to reach out to your audience, and be cautious never to bother them unless your message bears relevance to them.