Whoever thinks of videomarketing, should automoatically think of YouTube: the medium of video and her big search engine brother YouTube have become inseparable. Everyone is watching YouTube videos, day and night. From funny cat videos to music to instruction videos, it has become a part of daily life.
This makes it todays best arena for reaching your target audience. No matter the goal: you will reach more people with video advertising than you will anywhere else. YouTube has one billion users worldwide (over seven million in the Netherlands alone).
These advertisements come in two forms: TrueView inPlay and TrueView inDisplay.
With the inPlay variant you pay for each time someone clicks on your ad or watches it longer than thirty seconds. Ideal for wide range aims: even if people generally don’t click through, the message is still conveyed.
The inDisplay variant on the other hand can also appear in search results or in the video’s interactive overlay. Here also applies that you only pay when viewers watch the video or click through.