Without a proper channel you will not benefit fully from the opportunities YouTube offers. YouTube marketing has become an important part of marketing overall.
If you upload frequently on YouTube, your own channel provides your viewers with the ability to bond with you: they know where to look for your content or content related to your company and can be easily kept up to date. YouTube channels have a forum like quality, and when used cleverly have the potential to grow out to be true communities.
When optimizing your YouTube channel you should (among other things) think of:
*Applying the right channel branding
*Adding an appropriate channel description
*Interlinking channel links