YouTube channel

Optimizing your YouTube channel can be the basis of your entire video marketing strategy.

Forum potential

If you upload frequently on YouTube, your own channel provides your viewers with the ability to bond with you: they know where to look for your content or content related to your company and can be easily kept up to date. YouTube channels have a forum like quality, and when used cleverly have the potential to grow out to be true communities.

Optimization tips

When optimizing your YouTube channel you should (among other things) think of:
*Applying the right channel branding
*Adding an appropriate channel description
*Making playlists
*Interlinking channel links