A very effective way to simultaneously inform and seduce a target audience is the instruction video, or how-to-video. More and more often we tend to YouTube, if we want to learn a song on the guitar or when we want a product explained. YouTube is the world’s second search engine for a reason.
How-to-video’s come in two forms: the live-action-video or the animation video. This choice challenges you to determine your knowledge of who you’re adressing and why. When you tackle that challenge, though, you show professionality, craft and therefore reliability.